La Voix de l’Est Affaires recently took a closer look at how Topring is integrating artificial intelligence into the way we work, with a clear objective: simplify processes and free up more time for higher-value activities.
In its September 2026 edition, La Voix de l’Est Affaires features Topring Co-President Anne-Catherine Ménard and the company’s approach to artificial intelligence.
For the past few years, Topring has been actively exploring the possibilities offered by AI. From creating an internal AI committee and experimenting with new tools to launching pilot projects and creating a position dedicated to technological innovation, these initiatives are part of our ongoing commitment to improving the way we work.
Our goal is not to adopt AI simply for the sake of using new technology. Instead, we look for repetitive or low-value tasks that can be simplified, giving our team more time to focus on what matters most: our customers, strategic thinking, proactive initiatives and creativity.
As Anne-Catherine Ménard explains in the article:
“Our goal is to work differently and bring more value to our customers.” *
The article also explores some of the broader challenges businesses face when adopting artificial intelligence, including change management, data quality and the importance of keeping people at the heart of this transformation.
A great opportunity to learn more about the ideas and initiatives shaping Topring’s evolution.
👉 Read the full article from La Voix de l’Est Affaires (French only) [PDF]
* Translated from the original French article.